This isn’t going to be a super exciting post, but it’s something that I think is really important to share!
I’m not sure if a lot of you use Google Alerts or not… if you don’t, you should!!! I think it’s a really underutilized tool. Basically, I love all Google products (software?), but this is the most useful one.
From the Google webpage:
Monitor the Web for interesting new content
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.
Enter a search query you wish to monitor. You will see a preview of the type of results you’ll receive. Some handy uses of Google Alerts include:
monitoring a developing news story
keeping current on a competitor or industry
getting the latest on a celebrity or event
keeping tabs on your favorite sports teams
I personally have a BUNCH of Google Alerts:
Heitlinger
[since my last name isn’t that common]
Carly Heitlinger
Carly A. Heitlinger
College Prepster
The College Prepster
www.carlytheprepster.com
www.thecollegeprepster.tumblr.com
Sweet Lemon
Sweet Lemon Magazine
etc. (I have close to 20 variations of key words!)
Using Google Alerts for my blog is pretty self explanatory, it lets me know if someone linked to TCP or mentioned a specific post. It’s great because I can check out the website and comment or reach out to the author! It also is a fun way to see if you were included in any “mainstream” websites (in my experience, they don’t contact you even if they link the blog).
The MOST IMPORTANT alert ever is your name. I’m serious. If you’re applying for jobs… it’s a good idea to know what’s out there! Sometimes I’m mentioned in the strangest articles that I wouldn’t have known otherwise. Maintaining tabs on your online identity is super important. Google Alerts makes it easy!!!
Another useful thing is if you’re about to go to an interview for you dream job and you want to make sure you’re prepared. Make a Google Alert for the company! That way you can be totally up-to-date on the current events of the organization.
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On another note, if you have a blog, I’m sure you’re familiar with Google Analytics. It’s clearly a useful tool to figure out traffic for your blog.
But…
It’s also relevant for your personal website! If you have, let’s say, an online portfolio, you can track to see if people are going to your website or not. It could be that you’re giving out business cards at networking events, but no one is making it to your site. You can track that. If you track and see that Mr. CEO did check out your site, but you didn’t hear from him… I suggest sending him an email to follow up!
(Another more complicated tip…. you can create special tracking links so if you email a link, you can ensure that the link was clicked and tracked to see how long the person spent on the website.)
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Long story short: Google Alerts lets you take control of your online reputation in a super simple way.
I LOVE Google Alerts. I work in PR and use them to follow myself, my clients, my agency, and my dream agency. Google Analytics is also a must have for proving ROI!
… and yet you must. This week has been the hardest yet. Pressure from work, pressure from myself, pressure from the world. The magnitude of reality feels too much and too heavy. Showing up for my children though when I can barely show up for myself.
We’ve noticed an improvement in Teddy’s vitality and digestion since switching to @primalpetfoods Kibble in the Raw! It’s the easiest way to give him the benefits of raw nutrition without losing the convenience of dry kibble since it’s freeze dried into bites and completely scoopable. You would never guess he’s 11 years old with these moves at the park! #primalpetfoodspartner #ad
In that final home stretch of 2024 and waffling between wanting to plan out every second of my day/week/month and needing to also just fly by the seat of my pants. Holding on for dear life and telling myself to just enjoy the ride 🤪
When the boys go down for bed, sometimes it feels akin to crossing the finish line of a marathon! With my @therabody Theragun Sense, now I’m able to unwind and relax from the #WorkoutCalledLife. With step-by-step prompts on an LCD screen (and accompanying app), the Theragun Sense guides you through different recoveries depending on what your goals are. Tonight, I’m prepping for restful sleep with a six-minute guided massage! #TherabodyPartner
Halloween 2024 was one for the memory books 🏈 Rory’s first Halloween!! Jack had a blast, Rory loved tagging along, and Mike and I couldn’t stop smiling 🤍 I don’t know how many years I’ll be able to convince the boys to coordinate their costumes so really taking advantage- I bought Jack’s football player costume (customized!) and sewed Rory’s football bubble myself (Jack asked if he could throw him, which was a resounding and firm, “no.”). Now time to raid Jack’s stash 😛
#AveenoPartner If your little one has eczema prone skin, try switching to @aveenous’s Baby Daily Care Wash during bath time to cleanse without drying out their skin. We also use Aveeno Baby Eczema Therapy Nighttime Moisturizing Body Balm before bed to intensely moisturize and help protect Rory’s skin from moisture loss! Not only does his skin feel and look healthier, he’s so much more comfortable too! You can buy both of these products today on Amazon!
With @marthastewart48’s @netflix documentary releasing today, I invited some friends (👋🏻 @samanthavarvel and @shihstitches) over to my studio to peruse my new-to-me collection of @marthastewart Living magazines. I grew up with a “Martha Stewart Mom” and read her magazines every month alongside her. They have brought back so many memories, and they are serving up new inspiration now! I used to want to be a magazine editor, I’m sure influenced by magazines like Martha Stewart Living, and now that I’ve had a chance to revisit them, it’s not a crazy surprise I ended up as a blogger-turned-influencer. I’ve always loved this, and it’s a good thing. 🫶🏻
I haven't used Google Alerts, but I do use Google Analytics! I love Google Analytics. I'm definitely going to check out the alerts though!
I don't use Google Alerts but I definitely think it's a great idea for all the reasons you listed. Thank You for Sharing 🙂
Once something bad or something you don't want gets online, you can never get it off. (Occasionally you can sue and win, but… rarely.) It's scary. 🙁
Interesting! Thanks for this tip. I'm definitely gonna use it!
I LOVE Google Alerts. I work in PR and use them to follow myself, my clients, my agency, and my dream agency. Google Analytics is also a must have for proving ROI!
I am definitely going to start using this! Thanks for sharing.
Thanks for the heads up. I will check into this 🙂
That actually sounds interesting! I'll have to look into it.
I've used google alerts for my name, but I never thought of using it for my blog! Thanks!
hmm.. I need to figure this out for my blog and stuff! Interesting!
xoxo.
This was so helpful! Thank you!